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Teams that stopped answering and started resolving.

Three stories from teams running the after-sale on Aftersales — what they changed, what they measured, and what they’d do differently.

Northwind Outdoors · DTC retail

“Agent resolved 68% of our post-purchase conversations in the first thirty days. The team stopped answering “where is my order” and started fixing why people asked.”
ML
Maya LindqvistHead of Support, Northwind Outdoors
68%
Resolved by Agent
3.1×
Faster first response
41%
Lower cost per conversation
Conversation · #48213 · Agent
Hi — I ordered the Ridge 40L in slate two weeks ago and it still hasn't arrived. Order #48213.
Ana · WhatsApp · 09:41
Looked up order #48213 in Shopify · shipped 11 Aug · carrier shows “exception”
Checked policy · Lost-in-transit after 10 days → replacement or refund
Sorry about that, Ana. The carrier flagged your parcel as lost after it left the depot. I can send a replacement Ridge 40L in slate today with express shipping, or refund the full £129 to your card. Which would you prefer?
Agent · 09:41
Replacement please!
Created replacement order #48377 · express · no charge
Done — #48377 ships today and you'll have tracking by 6pm. I've also asked the carrier to return the original if it turns up. Anything else I can help with?
Agent · 09:42 · Resolved in 58s

Helio Energy · Energy · B2B

“We replaced a two-percent QA sample with Monitors on every conversation. Scores went up fourteen points, and for the first time the AI and the humans were held to the same standard.”
DP
Devon ParkVP Customer Operations, Helio Energy
100%
Conversations scored
+14
Quality score
9 days
To roll out
Monitors · Support scorecard · This week
AccuracyAll conversations · AI + human
96
ToneAll conversations · AI + human
91
Policy adherenceAll conversations · AI + human
98
Resolution confirmedAll conversations · AI + human
88

Marlow & Co · Financial services

“Issue detection caught a 3-D Secure failure fourteen minutes after the first customer wrote in. Our monitoring caught it forty minutes later. That gap is what we pay for.”
PN
Priya NatarajanDirector of Support, Marlow & Co
14 min
To detection
34
Customers pre-warned
0
Escalations to the regulator
Issues · Live
Card declined after 3-D Secure34 conversations · first seen 14m ago
High
Royal Mail tracking “exception”19 conversations · workaround pushed to Agent
Medium
Password reset email delayed7 conversations · notified #eng-auth
Low

More teams

In good company.

NorthwindHelioMarlow & CoQuantaFerrousLumen Labs

Your numbers, in 14 days.

Every trial comes with a resolution-rate report at the end — the same one these teams used to decide.